ZDF is the second largest TV stations in Germany and also popular in the german-speaking countries. At Serviceplan Munich I had the pleasure of contributing to the Redesign of the off-air promotion which was developed in collaboration with another agency.
Old design
New design
The Redesign explained
The most prominent feature of the updated design is the different usage of the promotion-circle. Designers can either choose from an orange gradient circle behind the protagonist or a so-called colour-picking circle that can be placed in front or behind the motif. In addition, the circle can be placed much more flexible, it only needs to be a minimum size. The headlines are placed in all-caps and left-justified – with the exception of format logos that are designed to be centred, then also the rest of the text changes.
