During my time at the advertisement agency, I was also able to work on campaigns, pitches for new clients and so-called gold ideas. Gold ideas are ideas that could potentially win prizes in the most prestigious advertising competitions. Even though graphic design was my main task, I learned a lot while taking part in these classic advertisement projects.
BAHNFAHREN IM SÜDWESTEN | WORK PROJECT
Deutsche Bahn sub-brand BAHNFAHREN IM SÜDWESTEN needed a new campaign-look which I developed with my colleagues, as well as the campaign idea.
WELT AM SONNTAG | WORK PROJECT
For renowned newspaper WELT, specifically their special edition for Sundays, we pitched a campaign concept.