For WELT AM SONNTAG we took part in a pitch about their newest campaign. I came up with the concept of a decision tree which was further developed into a “Sunday routine”. Illustrations were made by a colleague of mine.
We wanted to show what kind of impact reading the Sunday newspaper can have on your day and the thoughts you have on that day.
A few mockups of how the campaign would have looked like. Unfortunately the client decided against our concept.